Hypothesis TestingMaking hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.
Hypotheses can be made in relation to different topics, groups of people, or other things. Various UX methods help to test these hypotheses and thereby falsify or verify them. The Hypothesis Testing template offers a simple way of recording hypotheses, assigning them to Personas, and a specific testing method. The results can then be recorded and analysed in the template.
- Formulate hypotheses as a foundation for this method. The hypotheses can be statements of stakeholders or users, a research outcome or even a possible Future Trend.
- Conduct research to question the hypothesis. Depending on the size of the target group, it makes sense to conduct Surveys or perform User Interviews. Remember not to ask suggestive questions.
- Record the results of your research. Interpret the recordings to match them with your hypotheses.
- Verify or disprove the hypothesis if possible. In case, you were not able to do so, the hypothesis might be phrased incorrectly. In either case you should continue to research around your hypotheses to bring them into a more detailed shape and be aware of changes in the future.