Stra­te­gize

This stage is about defining the core strategy. You want to answer directional questions as for the product’s market, access, goals, and monetization.
Explore Strategize Methods

Ob­serve

Beginning only with the suggestion of a problem, at the end of this phase you should have defined a proven problem statement, based on research and user data.
Explore Observe Methods

Ide­ate

Open up the creative space and generate ideas that solve the problem. You should end up with a prototype or something that can become one.
Explore Ideate Methods

Vali­date

Use the methods to build your prototype in different fidelity levels, then test and optimize it. Depending on the results, you can start to iterate afterwards.
Explore Validate Methods

Get warmed-up!

If you want your session or workshop to be a successful one, your participants need to be energized: you need to warm them up! Use the exercises provided here to bring everyone in the right mood and get the most of your productive parts!
Explore Warm-up Methods

Overall most popular methods

5 Whysobserve
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.

Break Down 4strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.

6 Thinking Hatsobserve
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.

AEIOU Frameworkobserve
1+ Participants
45 – 80 min

Give your observations and field research structure by getting to know the problem's environment.

Business Model Canvasstrategize
1+ Participants
50 – 65 min

Structure and plan business models.

Our newest methods

Two Truths and a Liewarm-up
2+ Participants
30 – 60 min

Create a communicative atmosphere while getting to know each other.

The Aliens Have Landedwarm-up
2+ Participants
25 – 30 min

Start your meeting with an creative and communicative atmosphere by seeing your project with new, extraterrestrial eyes.

What's on your Desk?warm-up
2+ Participants
10 – 15 min

Get to know your team and think about your project in a fun and creative way.

Emoji Challengewarm-up
2+ Participants
10 – 20 min

Start a meeting with a relaxed and open minded atmosphere with this emoji quiz.

Impromotionwarm-up
2+ Participants
10 – 20 min

Train your mind to concentrate on opportunities rather than obstacles.

The UX Strategy Kit has come a long way in the past years. Our goal is to get everyone in charge of their own product life cycles, with maximum productivity, efficiency, and creativity.
Paul Svoboda, Head of UX Strategy & Design at Merck KGaA, Darmstadt, Germany
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