Stra­te­gize

This stage is about defining the core strategy. You want to answer directional questions as for the product’s market, access, goals, and monetization.
Explore Strategize Methods

Ob­serve

Beginning only with the suggestion of a problem, at the end of this phase you should have defined a proven problem statement, based on research and user data.
Explore Observe Methods

Ide­ate

Open up the creative space and generate ideas that solve the problem. You should end up with a prototype or something that can become one.
Explore Ideate Methods

Vali­date

Use the methods to build your prototype in different fidelity levels, then test and optimize it. Depending on the results, you can start to iterate afterwards.
Explore Validate Methods

Get warmed-up!

If you want your session or workshop to be a successful one, your participants need to be energized: you need to warm them up! Use the exercises provided here to bring everyone in the right mood and get the most of your productive parts!
Explore Warm-up Methods

Overall most popular methods

6 Thinking Hatsobserve
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.

Dark Horse Prototypingideate
2+ Participants
40 – 75 min

Develop innovations, by going new and previously unexplored ways.

5 Whysobserve
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.

SWOT Analysisstrategize
1 – 10 Participants
45 – 95 min

Question and analyze your project or business venture.

Search-Log Analysisobserve
1+ Participants
2 – 3 h

Find out how users think about your website.

Our newest methods

Destroy and Defendwarm-up
4+ Participants
30 – 50 min

Praise and criticize.

Break Down 4strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.

Worst Possible Ideasideate
1+ Participants
25 – 30 min

The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.

One-Minute-Pitchstrategize
2+ Participants
30 – 40 min

Break the concept down to the essential core points in the shortest time possible.

Wow-How-Now Matrixideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

The UX Strategy Kit has come a long way in the past years. Our goal is to get everyone in charge of their own product life cycles, with maximum productivity, efficiency, and creativity.
Paul Svoboda, Head of UX Strategy & Design at Merck KGaA, Darmstadt, Germany
Image of the author
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