• All Methods
    • Strategize
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Jobs-to-be-done
advancedobserve
Jobs-to-be-doneFind out why your customers are buying your product and what their social, functional and emotional needs are.
60 – 90 min1+ Participantsworkshopsolocreative
+4
Open in FigJam
Summary
The Jobs-to-be-done method helps to get deeper into your customer’s minds. Not only does it consider the usage context of your product but also the emotional and social goals of your customers. In comparison to the Value Proposition, this method is even more effective and customer-centric.
Step-by-step
  1. Get to know your customers on a deeper level. This needs to be done with very close and personal user research as you have to become clear about their emotions, their functional needs, and social requirements.
  2. What are the customer’s goals? How do they want to proceed and where do they want to eventually end up when using your product?
  3. Fill out the Jobs-to-be-done template with the information that you have collected. Discuss your insights within the team.
  4. How can your product fulfil your customer's desires even more? Are they already in a state of absolute happiness or is there still open potential?
What you need
  • Jobs-to-be-done template
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Poster Sessionvalidate
5+ Participants
50 – 95 min

Present ideas, concepts, and insights in a visually appealing way.

Two Truths and a Liewarm-up
2+ Participants
30 – 60 min

Create a communicative atmosphere while getting to know each other.

Field Studyobserve
2+ Participants
1 – 2 d

Dive into the user's life.

Observationobserve
1+ Participants
30 – 180 min

Real insights from users in their natural environment.

Product Pitchwarm-up
2+ Participants
10 – 20 min

Encourage unconventional, creative thinking.

© Merck KGaA, Darmstadt, Germany, 2023.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
This website uses cookies to give you the best, most relevant experience. Using this website means you’re OK with this. You can change which cookies are set at any time – and find out more about them in our Cookie Policy.