User InterviewsFirst-hands insights and observations from real or potential users.
Inviting users to your workshop gives immediate feedback on the current state of the product you are working on. Letting users interact with your prototypes will uncover hurdles and show which parts need to be changed. This method will provide qualitative feedback, whereas, with a Survey, you can collect a much bigger set of answers for quantitive feedback.
- Prepare one or multiple click-flows, a user can go through without too much struggle. This step is optional as you don‘t have to have a click-flow that you want to test. User Interviews can also be about abstract or non-tangible topics.
- Prepare a questionnaire that goes underneath the surface, without asking leading questions.
- Setup recording devices in order to pick up as many details as possible (GoPro cameras, webcams, screen recording software, mouse tracker, eye tracker).
- One person should go through the interview and note down subversive details and emotional expressions. The other person should write down all the answers to the questionnaire. Using collaborative writing software (e.g. Confluence, Word, etc.) makes this very easy to do since you can both write in the same document at the same time.
- Remind the user to think out aloud and that the only thing that’s being tested is the product itself.
- Let the user accomplish tasks by going through the click-flows.
- Afterwards, review all material and check for details that might have been missed before.