PersonasGet to know the target group and have a foundation for future decisions.
Summary
Summarize information about your users within a template that allows for comparison and enables to make reasonable decisions. You should generally differentiate between marketing and design thinking Personas:
Marketing Persona
Based on assumptions and unspecific experiences. Great for strategic orientation and holistic overviews.
Design Thinking Persona
Based on insights generated with interviews or other user research methods. Great for design decisions.
Marketing Persona
Based on assumptions and unspecific experiences. Great for strategic orientation and holistic overviews.
Design Thinking Persona
Based on insights generated with interviews or other user research methods. Great for design decisions.
Step-by-step
- Define rough descriptions of the Personas that you want to create. Become clear about the group of people, target group or specific person that you want to visualize.
- Decide whether you want to work on the Personas collectively or individually.
- Adapt the template to requirements if necessary. Sometimes, it makes sense to integrate specific categories or text fields that make your Personas match with your product or business.
- If you're working on the Personas collaboratively: Share the templates and specify a time frame for the creation of each Persona (e.g. 10 minutes).
- Discuss and optionally merge the Personas to one single Persona that reflects every participant's ideas.
