• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
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  1. UX Strategy Kit
  2. Methods

All methods

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Select Participant Count
Select Duration
83 methods found.
6-3-5 Brainwritingideate
1 – 12 Participants
50 – 65 min

Develop innovative ideas by writing.

A/B Testingvalidate
10+ Participants
1 – 5 d

Evaluate which of two versions of a website, product or software works best for the user.

AEIOU Frameworkobserve
1+ Participants
45 – 80 min

Give your observations and field research structure by getting to know the problem's environment.

Bodystormingideate
2+ Participants
60 – 90 min

Physically experience user scenarios.

Brainstormingideate
2 – 8 Participants
10 – 30 min

Get familiar with a topic and quickly generate a lot of ideas.

Break Down 4strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.

Business Model Canvasstrategize
1+ Participants
50 – 65 min

Structure and plan business models.

Card Sortingideate
4 – 12 Participants
30 min

Structure information into reasonable groups.

Challenge Assumptionsobserve
1+ Participants
60 – 120 min

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Click Dummyvalidate
1+ Participants
45 – 55 min

Bring interactivity to wireframes.

Collageideate
2+ Participants
60 – 95 min

Let users express their feelings through collages.

Competitive Analysisstrategize
1+ Participants
35 – 90 min

Evaluate the competition.

Concept Testing Planvalidate
3 – 5 Participants
60 – 120 min

A quick method for getting feedback from potential users on concepts.

Content Auditobserve
1+ Participants
60+ min

Get to know existing content and become able to rate it.

Contextual Inquiry Planobserve
3 – 10 Participants
30 – 120 min

Plan and organize when, where, and who is to be observed to obtain information.

Could, Should, Muststrategize
2+ Participants
30 – 60 min

Prioritise and rate features.

Crazy Eightsideate
2+ Participants
5 – 15 min

Quick generation of a large number of ideas.

Dark Horse Prototypingideate
2+ Participants
40 – 75 min

Develop innovations, by going new and previously unexplored ways.

Destroy and Defendwarm-up
4+ Participants
30 – 50 min

Praise and criticize.

Eisenhower Matrixstrategize
1+ Participants
25 – 45 min

Sort tasks by importance.

Emotional Journey Mapobserve
1+ Participants
15 – 60 min

This method serves to explore and question the overall experience of users.

Empathy Mapobserve
1+ Participants
45 – 90 min

Collect information about how the emotional and mental world of your user looks like.

Eye Trackingvalidate
5+ Participants
100 – 195 min

Track where users are looking to improve on the user experience.

Field Studyobserve
2+ Participants
1 – 2 d

Dive into the user's life.

5 Whysobserve
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.

Focus Groupsobserve
5 – 8 Participants
45 – 90 min

In-depth insights from different perspectives.

Future Trendsstrategize
2+ Participants
45 – 90 min

Discuss and assess topics that may become trends in the future.

Golden Circlestrategize
1+ Participants
35 – 50 min

Three questions to a successful product or service.

HEART Frameworkstrategize
1+ Participants
35 – 65 min

Reflect on metrics and signals.

High-Fidelity Prototypingvalidate
5+ Participants
1 – 2 weeks

Create an interactive experience.

How Might Westrategize
2+ Participants
30 – 60 min

An essential method to summarize research insights in a constructive way.

Hypothesis Testingvalidate
2+ Participants
3 – 5 d

Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.

Innovation Boardstrategize
2+ Participants
120 min – 1 d

Evaluate the most important steps towards digital innovation.

Jobs-to-be-doneobserve
1+ Participants
60 – 90 min

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Journey Mappingobserve
1+ Participants
60 – 90 min

Get an overview of a certain process and its steps in relation to time.

KPI Trackingstrategize
1+ Participants
2 – 4 weeks

Tracking key data of digital products helps to continuously test and improve them.

Knowns and Unknowns Frameworkstrategize
1+ Participants
20 – 30 min

Define the level of awareness and understanding of an idea.

Lessons Learnedvalidate
1+ Participants
30 – 55 min

Reflect on what was learned from the experience of designing a product or service.

Low-Fidelity Prototypingvalidate
1+ Participants
30 – 70 min

Develop innovations, by going new and previously unexplored ways.

Mental Modelsobserve
1+ Participants
20 min – 2 d

Match with your user's expectations.

Mind Mappingideate
1+ Participants
10 – 15 min

This method is great for warm-up sessions during ideation phases.

Minimum Viable Productstrategize
4 – 8 Participants
2 – 4 months

Solve the core problem of the target group under minimal conditions.

Mobile Diariesobserve
5+ Participants
weeks – months

Get to know the users' personal, daily life by having the users themselves document their activities.

Moodboardsideate
1+ Participants
60 – 90 min

Visualize your ideas fast and early in your research phase.

Mystery Shoppingobserve
5+ Participants
3 h – 2 d

Observe people having a shopping experience in a store while observing and understanding their behaviour.

Netnographyobserve
1+ Participants
4 h – 4 d

Observe different online communities and their behaviours.

Observationobserve
1+ Participants
30 – 180 min

Real insights from users in their natural environment.

One-Minute-Pitchstrategize
2+ Participants
30 – 40 min

Break the concept down to the essential core points in the shortest time possible.

Personasobserve
1+ Participants
30 – 90 min

Get to know the target group and have a foundation for future decisions.

Pluralistic Walkthroughvalidate
1+ Participants
70 – 150 min

Review designs in an early stage with users.

Poemsobserve
1+ Participants
60 – 120 min

Poems is great to structure your field research during user and environment observations.

Poster Sessionvalidate
5+ Participants
50 – 95 min

Present ideas, concepts, and insights in a visually appealing way.

Product Love Lettersobserve
10+ Participants
6 – 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Remote Usability Testvalidate
6+ Participants
65 – 135 min

Test despite physical distance.

SCAMPERideate
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Search-Log Analysisobserve
1+ Participants
2 – 3 h

Find out how users think about your website.

Service Blueprintsideate
2+ Participants
45 – 80 min

Describe how a service works.

6 Thinking Hatsobserve
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.

Social Media Monitoringobserve
1+ Participants
weeks – months

Compute the value of a brand or company.

Stakeholder Mapstrategize
1+ Participants
4 – 8 h

Understand who can influence the product or could be affected by it.

Storyboardsideate
2 – 8 Participants
10 – 30 min

A collection of scribbles to understand and show (inter)actions of users.

Surveysobserve
50+ Participants
5 – 30 d

Method for collecting quantitive data on a certain topic.

SWOT Analysisstrategize
1 – 10 Participants
45 – 95 min

Question and analyze your project or business venture.

User Interviewsobserve
5+ Participants
2 – 5 d

First-hands insights and observations from real or potential users.

User Storiesstrategize
2+ Participants
5 – 15 min

Describe what requirements a task must fulfil from the user's perspective.

User Testingvalidate
5+ Participants
16 – 24 h

Understand how user-friendly your product is.

Value Propositionstrategize
2+ Participants
60 – 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Walt Disney Methodideate
3 – 9 Participants
60 – 135 min

Brainstorm from three different perspectives to elaborate ideas.

Wizard of Ozvalidate
3+ Participants
50 – 80 min

Test new features.

World Cafévalidate
12+ Participants
4 h – 5.5 h

Let people explore different approaches in a short period of time.

Worst Possible Ideasideate
1+ Participants
25 – 30 min

The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.

Wow-How-Now Matrixideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

Two Truths and a Liewarm-up
2+ Participants
30 – 60 min

Create a communicative atmosphere while getting to know each other.

Product Pitchwarm-up
2+ Participants
10 – 20 min

Encourage unconventional, creative thinking.

Impromotionwarm-up
2+ Participants
10 – 20 min

Train your mind to concentrate on opportunities rather than obstacles.

Touch Bluewarm-up
3 – 15 Participants
5 – 10 min

Encourage an communicative and energized atmosphere with this easy to understand warm-up game.

Emoji Challengewarm-up
2+ Participants
10 – 20 min

Start a meeting with a relaxed and open minded atmosphere with this emoji quiz.

The Aliens Have Landedwarm-up
2+ Participants
25 – 30 min

Start your meeting with an creative and communicative atmosphere by seeing your project with new, extraterrestrial eyes.

What's on your Desk?warm-up
2+ Participants
10 – 15 min

Get to know your team and think about your project in a fun and creative way.

Dot Codingstrategize
2 – 20 Participants
20 – 60 min

Define and organize expectations and opinions on a projects facets within a team or even between multiple teams.

5D Frameworkstrategize
1 – 10 Participants
2 days – 4 weeks

Solve problems in a structured and focused way by recalling different methods and techniques.

Hidden Similaritieswarm-up
2+ Participants
15 – 60min

Break out of stereotyped thinking with this simple but fun warm up game.

Viewpoint Spectrogramwarm-up
2+ Participants
15 – 35 min

Identify and discuss common or diverging opinions within your team.

© Merck KGaA, Darmstadt, Germany, 2025.
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