All methods
Develop innovative ideas by writing.
Evaluate which of two versions of a website, product or software works best for the user.
Give your observations and field research structure by getting to know the problem's environment.
Physically experience user scenarios.
Get familiar with a topic and quickly generate a lot of ideas.
Break down complex topics to make them understandable for everyone.
Structure and plan business models.
Structure information into reasonable groups.
Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.
Bring interactivity to wireframes.
Let users express their feelings through collages.
Evaluate the competition.
A quick method for getting feedback from potential users on concepts.
Get to know existing content and become able to rate it.
Plan and organize when, where, and who is to be observed to obtain information.
Prioritise and rate features.
Quick generation of a large number of ideas.
Develop innovations, by going new and previously unexplored ways.
Praise and criticize.
Sort tasks by importance.
This method serves to explore and question the overall experience of users.
Collect information about how the emotional and mental world of your user looks like.
Track where users are looking to improve on the user experience.
Dive into the user's life.
This is a very simple method for digging deep into the mind and background of users and their behaviour.
In-depth insights from different perspectives.
Discuss and assess topics that may become trends in the future.
Three questions to a successful product or service.
Reflect on metrics and signals.
Create an interactive experience.
An essential method to summarize research insights in a constructive way.
Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.
Evaluate the most important steps towards digital innovation.
Find out why your customers are buying your product and what their social, functional and emotional needs are.
Get an overview of a certain process and its steps in relation to time.
Tracking key data of digital products helps to continuously test and improve them.
Define the level of awareness and understanding of an idea.
Reflect on what was learned from the experience of designing a product or service.
Develop innovations, by going new and previously unexplored ways.
Match with your user's expectations.
This method is great for warm-up sessions during ideation phases.
Solve the core problem of the target group under minimal conditions.
Get to know the users' personal, daily life by having the users themselves document their activities.
Visualize your ideas fast and early in your research phase.
Observe people having a shopping experience in a store while observing and understanding their behaviour.
Observe different online communities and their behaviours.
Real insights from users in their natural environment.
Break the concept down to the essential core points in the shortest time possible.
Get to know the target group and have a foundation for future decisions.
Review designs in an early stage with users.
Poems is great to structure your field research during user and environment observations.
Present ideas, concepts, and insights in a visually appealing way.
Invite users to write a letter to a product, that is either a love or a hate/break-up letter.
Test despite physical distance.
Stimulate new ideas and challenge existing ones.
Find out how users think about your website.
Describe how a service works.
Spot quality ideas after having generated a good amount of output.
Compute the value of a brand or company.
Understand who can influence the product or could be affected by it.
A collection of scribbles to understand and show (inter)actions of users.
Method for collecting quantitive data on a certain topic.
Question and analyze your project or business venture.
First-hands insights and observations from real or potential users.
Describe what requirements a task must fulfil from the user's perspective.
Understand how user-friendly your product is.
A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.
Brainstorm from three different perspectives to elaborate ideas.
Test new features.
Let people explore different approaches in a short period of time.
The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.
Evaluate originality and feasibility of ideas.
Create a communicative atmosphere while getting to know each other.
Encourage unconventional, creative thinking.
Train your mind to concentrate on opportunities rather than obstacles.
Encourage an communicative and energized atmosphere with this easy to understand warm-up game.
Start a meeting with a relaxed and open minded atmosphere with this emoji quiz.
Start your meeting with an creative and communicative atmosphere by seeing your project with new, extraterrestrial eyes.
Get to know your team and think about your project in a fun and creative way.
Define and organize expectations and opinions on a projects facets within a team or even between multiple teams.
Solve problems in a structured and focused way by recalling different methods and techniques.
Break out of stereotyped thinking with this simple but fun warm up game.
Identify and discuss common or diverging opinions within your team.