• All Methods
    • Strategize
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Mind Mapping
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. One-Minute-Pitch
advancedstrategize
One-Minute-PitchBreak the concept down to the essential core points in the shortest time possible.
30 – 40 min2+ Participantsworkshopteamtext
+4
Open in FigJam
Summary
When developing an innovative concept, it's easy to lose sight of the big picture. The One-Minute-Pitch can create clarity by listing the most important aspects for outsiders in a short time. Whether for practice purposes or in real life, presenting to investors or other audiences helps convey the essence of the product or service.
Step-by-step
  1. Because there is only one minute for the entire pitch, you need to keep your opener brief. Explain who you are and why a specific audience should care about your product, service, or company. What problem does this solve? For which target group? How does it solve a problem?
  2. A core skill of good entrepreneurs is that they know their competition and what they have ahead of them. Next, explain the market in which the product is located and why it will have no problems establishing itself in it.
  3. Now that the audience has learned about the existing competition, they need to be convinced that the product or service is ahead of the competition and why. This is the moment not only to create enthusiasm for the solution but also to make sure that the audience remembers the pitch.
  4. At what point is the concept? In which phase is the company, service, or product? Has the concept already been tested with the target group? Is there a prototype?
  5. In the final step explain to the audience, which might include investors, why this exact concepts has been pitched on the stage today. What are you hoping to achieve? What service, financial resources or similar do you need to achieve which goal in the future?
  6. Get feedback on your pitch from the people present. What questions did they leave unanswered? How could you anticipate them in a new version of the pitch?
What you need
  • One-Minute-Pitch template
External resources
  • Madlibs for Pitching
    by Founder Institute 4
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Personasobserve
1+ Participants
30 – 90 min

Get to know the target group and have a foundation for future decisions.

Emotional Journey Mapobserve
1+ Participants
15 – 60 min

This method serves to explore and question the overall experience of users.

Poemsobserve
1+ Participants
60 – 120 min

Poems is great to structure your field research during user and environment observations.

Storyboardsideate
2 – 8 Participants
10 – 30 min

A collection of scribbles to understand and show (inter)actions of users.

Product Love Lettersobserve
10+ Participants
6 – 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

© Merck KGaA, Darmstadt, Germany, 2023.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
This website uses cookies to give you the best, most relevant experience. Using this website means you’re OK with this. You can change which cookies are set at any time – and find out more about them in our Cookie Policy.