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  1. UX Strategy Kit
  2. Methods
  3. Hypothesis Testing
beginnervalidate
Hypothesis TestingMaking hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.
3 – 5 d2+ Participantssolotextresearch
+2
Open in FigJam
Summary
Hypotheses can be made in relation to different topics, groups of people, or other things. Various UX methods help to test these hypotheses and thereby falsify or verify them. The Hypothesis Testing template offers a simple way of recording hypotheses, assigning them to Personas, and a specific testing method. The results can then be recorded and analysed in the template.
Step-by-step
  1. Formulate hypotheses as a foundation for this method. The hypotheses can be statements of stakeholders or users, a research outcome or even a possible Future Trend.
  2. Conduct research to question the hypothesis. Depending on the size of the target group, it makes sense to conduct Surveys or perform User Interviews. Remember not to ask suggestive questions.
  3. Record the results of your research. Interpret the recordings to match them with your hypotheses.
  4. Verify or disprove the hypothesis if possible. In case, you were not able to do so, the hypothesis might be phrased incorrectly. In either case you should continue to research around your hypotheses to bring them into a more detailed shape and be aware of changes in the future.
What you need
  • Hypothesis Testing template
External resources
  • Hypothesis Prioritisation Canvas for Lean UX
    by vaexperience
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
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