• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Social Media Monitoring
advancedobserve
Social Media MonitoringCompute the value of a brand or company.
weeks – months1+ Participantsworkshopplanningsolo
+4
Open in FigJam
Summary
By analyzing the social channels of a company or brand, it is possible to infer its popularity and success. Social channels include not only Instagram, Facebook, Twitter, YouTube, etc., but also information about this brand or company on websites, wikis, blogs, and other forums as well as messaging platforms. What are the metrics of the volume of channels? What is the overall sentiment, influence, engagement, or reach?
Step-by-step
  1. For analysis, a specific goal should always be defined. The understanding of this goal should be communicated within a team. What does the team want to achieve for the company or brand through the use of social media? Draw attention to their service or something else?
  2. Monitor your company's or brand channels to find out how it is perceived by the public. Find out which channels are performing particularly well, or particularly poorly. Which channel would you like to use to reach more people? How many brand mentions can be found, e.g. hashtags, name of company or brand? It can help to compare the results of monitoring with other companies or brands from time to time.
  3. By regularly checking social media monitoring, successful and less successful platforms can be identified and subsequent action can be taken. A few tools are helping to track and analyze your socials, e.g. Brand24.
  4. Make decisions about what to do with the data you collect. What recommendations for action can you formulate that might improve future monitoring results? Are there irrelevant results that can be filtered to avoid time-consuming evaluation (e.g. by excluding keywords, muting authors, or blocking domains)? In contrast, are there any particularly interesting or important findings? Mark them to find them again later in the process.

What you need
  • Monitoring software, e.g. Brand24
  • Social listening software, e.g Hootsuite
External resources
  • Media Monitoring Masterclass
    by Brand24
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
User Testingvalidate
5+ Participants
16 – 24 h

Understand how user-friendly your product is.

Break Down 4strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.

Jobs-to-be-doneobserve
1+ Participants
60 – 90 min

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Service Blueprintsideate
2+ Participants
45 – 80 min

Describe how a service works.

Wow-How-Now Matrixideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

© Merck KGaA, Darmstadt, Germany, 2025.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance