• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Innovation Board
expertstrategize
Innovation BoardEvaluate the most important steps towards digital innovation.
120 min – 1 d2+ Participantsworkshopsolotext
Open in FigJam
Summary
For calculating a digital product's innovative value (i.e. its sustainable impact on the business), it is necessary to find out how well users get along with it and whether they would use it again, or even recommend it to others. The stronger the product's USP, the more likely it is to succeed on the market.
Step-by-step
  1. Evaluate the product's value by filling out the fields on the Innovation Board 1. Think of 1 being the lowest and 10 being the highest score possible.
    1. To what extent does your product empower users to do what is expected from them?
    2. Is your product preferred over other substitutional products?
    3. At which level on the buyer readiness stage are your users currently located?
    4. Would your users recommend the product to others?
  2. Describe (and discuss) your user's willingness to buy, and the price point of the product in more detail. Do you need to change your pricing strategy?
  3. Mark the subjective ranking of the user experience on the scale provided. Why is your mark it at this position? What can be improved if necessary?
  4. Place the product on the assessment matrix on the Innovation Board 2. How big is the market size? What is your product's viral potential?
  5. Hold on to what unfair advantages your product has got over other products on the market. Determine the revenue stream, KPIs and channels of the product.
  6. Share your outcome with your team to promote exchange. This step is especially important as the Innovation Board is not a lifeless document but rather a continuously changing foundation for your entire product evolvement process.
What you need
  • Innovation Board template
External resources
  • Digital Innovation Board (german)
    by e.kundenservice Netz GmbH
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
One-Minute-Pitchstrategize
2+ Participants
30 – 40 min

Break the concept down to the essential core points in the shortest time possible.

Concept Testing Planvalidate
3 – 5 Participants
60 – 120 min

A quick method for getting feedback from potential users on concepts.

Destroy and Defendwarm-up
4+ Participants
30 – 50 min

Praise and criticize.

Card Sortingideate
4 – 12 Participants
30 min

Structure information into reasonable groups.

Mystery Shoppingobserve
5+ Participants
3 h – 2 d

Observe people having a shopping experience in a store while observing and understanding their behaviour.

© Merck KGaA, Darmstadt, Germany, 2025.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance