observe
Beginning only with the suggestion of a problem, at the end of this phase you should have defined a proven problem statement, based on research and user data.
Give your observations and field research structure by getting to know the problem's environment.
Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.
Get to know existing content and become able to rate it.
Plan and organize when, where, and who is to be observed to obtain information.
This method serves to explore and question the overall experience of users.
Collect information about how the emotional and mental world of your user looks like.
Dive into the user's life.
This is a very simple method for digging deep into the mind and background of users and their behaviour.
In-depth insights from different perspectives.
Find out why your customers are buying your product and what their social, functional and emotional needs are.
Get an overview of a certain process and its steps in relation to time.
Match with your user's expectations.
Get to know the users' personal, daily life by having the users themselves document their activities.
Observe people having a shopping experience in a store while observing and understanding their behaviour.
Observe different online communities and their behaviours.
Real insights from users in their natural environment.
Get to know the target group and have a foundation for future decisions.
Poems is great to structure your field research during user and environment observations.
Invite users to write a letter to a product, that is either a love or a hate/break-up letter.
Find out how users think about your website.
Spot quality ideas after having generated a good amount of output.
Compute the value of a brand or company.
Method for collecting quantitive data on a certain topic.
First-hands insights and observations from real or potential users.