beginnerideate
Wow-How-Now MatrixEvaluate originality and feasibility of ideas.
30 – 65 min2 – 8 Participantsworkshopplanningreview
+2
Open in FigJam
Summary
With the help of the Wow-How-Now matrix, ideas can be evaluated at an early stage. Rank the ideas on the chart in the areas of innovation and feasibility/implementation to decide which ideas deserve to move to the next stage of the process and which ideas have no future.
Step-by-step
  1. Every good workshop starts with planning. To quickly evaluate ideas, you will need the Wow-How-Now template or a flipchart/whiteboard, or software that digitally provides the template. Then schedule a meeting.
  2. Have all the ideas ready and arrange them one by one on the matrix. How innovative is the idea? How easy is it to implement? Discuss!
    1. WOW: Ideas that are particularly innovative and at the same time easy to implement. They mean low risk and high chances of success.
    2. HOW: This is also a particularly innovative idea. But at the same time, it is also classified as rather difficult to implement. It can mean high costs and a lot of work and is therefore comparatively risky.
    3. NOW: All ideas and concepts that fall under the “Now” section are not particularly innovative, but a good start to quickly implement the first version of an idea. They represent a minimal viable product.
    4. CIAO: These ideas and concepts can be banished immediately, as they are neither innovative nor easy to implement. The chances of success are low, the cost and time factor high.
  3. Say goodbye to ideas that are neither innovative nor easy to implement. This creates more time to focus on ideas that offer more potential.
What you need
  • Wow-How-Now Matrix template
External resources
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
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