• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Ishikawa Diagram
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Product Love Letters
beginnerobserve
Product Love LettersInvite users to write a letter to a product, that is either a love or a hate/break-up letter.
6 – 7 d10+ Participantsworkshopsolousers
+3
Open in FigJam
Summary
If you want your users to provide you with information and emotions about a product in a fun way you can use the Product Love Letter method. The users hereby are being asked to either write a love letter or a break-up letter to the product in question. Each letter should clearly explain why the user decided for either side. This will help you to understand how the user feels about the product and what might be worth reconsidering.
Step-by-step
  1. Provide a quiet and relaxed environment in which users can work undisturbed. Participants should sit far enough apart that they cannot influence each other's opinion, e.g. by talking to each other about the product and their experiences with it. Then invite the users to the session.
  2. Start by communicating the task of the session, then hand out pens and paper. After that, all participants should be ready to write their love or break-up letter to your product.
  3. Present the letters to the other participants and start a constructive discussion. Which similarities within the letters begin to stand out? What was mentioned frequently?
What you need
  • Product Love Letters template
External resources
  • Breakup/ loveletter
    by MediaLAB Amsterdam
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Moodboardsideate
1+ Participants
60 – 90 min

Visualize your ideas fast and early in your research phase.

Remote Usability Testvalidate
6+ Participants
65 – 135 min

Test despite physical distance.

Wow-How-Now Matrixideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

Minimum Viable Productstrategize
4 – 8 Participants
2 – 4 months

Solve the core problem of the target group under minimal conditions.

A/B Testingvalidate
10+ Participants
1 – 5 d

Evaluate which of two versions of a website, product or software works best for the user.

© Merck KGaA, Darmstadt, Germany, 2025.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance