• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. How Might We
beginnerstrategize
How Might WeAn essential method to summarize research insights in a constructive way.
30 – 60 min2+ Participantsworkshopsoloreview
+3
Open in FigJam
Summary
After gathering all insights from your research, including (but not limited to) personas, scribbles, notes, quotes etc., the How Might We method is used to create a starting point for further development and communication of these insights. The goal is to sum up the insights in short and concise sentences and to ask yourself what the problems are that you want to solve, starting with “How might we”. By doing so, you will create an optimistic and constructive starting point and also a great foundation for onboarding new project members.
Step-by-step
  1. Review the insights and boil them down to their core, ending up with single statements that we can work with in the next step.
  2. Iteratively, create multiple “How might we…” questions for each insight statement. The questions should neither be phrased too sharply nor too widely. Add considerations to the worksheet if there are any.
What you need
  • How Might We template
  • Research insights
External resources
  • How Might We
    by AJ&Smart
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Card Sortingideate
4 – 12 Participants
30 min

Structure information into reasonable groups.

Product Love Lettersobserve
10+ Participants
6 – 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Innovation Boardstrategize
2+ Participants
120 min – 1 d

Evaluate the most important steps towards digital innovation.

Business Model Canvasstrategize
1+ Participants
50 – 65 min

Structure and plan business models.

Destroy and Defendwarm-up
4+ Participants
30 – 50 min

Praise and criticize.

© Merck KGaA, Darmstadt, Germany, 2025.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance