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  1. UX Strategy Kit
  2. Methods
  3. Content Audit
advancedobserve
Content AuditGet to know existing content and become able to rate it.
60+ min1+ Participantssoloreviewbrainstorming
+2
Open in FigJam
Summary
When it’s about reorganising content you need to be competent enough to decide which parts of the content are worth keeping and which are not. Digging into the data of existing platforms or systems and organising it within structures like a content matrix helps to understand their information architecture and quality.
Step-by-step
  1. Define categories in which you can sort the content, e.g. “Generic Pages”, “Product Pages”, “Legal Pages” etc.
  2. Map down the entire data structure, visualising the hierarchy and all content elements. The Content Audit template helps to keep track.
  3. Sometimes it makes sense to even map down the content itself (i.e. the copy & assets). The structure can be visualized both analogously and digitally on a collaboration platform for creating data structures.
What you need
  • Content Audit template
External resources
  • How To Conduct A Content Audit
    by UX Mastery
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
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