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  1. UX Strategy Kit
  2. Methods
  3. AEIOU Framework
beginnerobserve
AEIOU FrameworkGive your observations and field research structure by getting to know the problem's environment.
45 – 80 min1+ Participantsworkshopsolocreative
+4
Open in FigJam
Summary
The AEIOU (activities, environments, interactions, objects & users) method gives an overview of the user's requirements and the context of usage. Users can even draw or picture their environment and activities.
Step-by-step
  1. Collect research insights about the target group. It could be helpful if the test persons visually represent their own environment, as well as their activities.
  2. Organize all information within the 5 AEIOU categories.
    1. Activities: What are the users doing? What is their task?
    2. Environment: Where do they spend their time? How does their environment look like? What else is happening in their environment?
    3. Interactions: How do they interact with their environment? What are the interfaces?
    4. Objects: Who uses which device or object? Which devices and objects are being used? In which environment are the objects and devices being used?
    5. Users: What are the user's characteristics? Who are they? What’s their role? Who or what are they influenced by?
  3. Evaluate the findings. Note down which of the categories are related to each other, influence each other, or interact with each other.
What you need
  • AEIOU Framework template
External resources
  • AEIOU Observation Framework
    by The Design Exchange
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
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